102 – Mastery of Keeping Clients and Coworkers
“The sole purpose of business is to CREATE and KEEP customers.” – – Peter Drucker
I like how he says – sole – the sole purpose. It is the most important thing
You heard it last week when I talked about marketing and new customer acquisition.
The week, the tenth element of a Franchise Prototype business is – mastery of keeping clients and coworkers
Yes you need brilliant marketing to “create” customers, but if your business depends on you always creating new customer – that is not a sustainable business!
You have to KEEP your customers!
You want to create a relationship that lasts decades or even a lifetime, and then multi-generational if you so choose.
This only happens with an intentional vision and strategy
One of my favorite Business books is, Thou Shall Prosper – by Rabbi Daniel Lapin.
Early on in the book he does a masterful job of making the point that all business is about, People and Relationships.
Say that again – all business is about People and Relationships
That my friend is what this element of a Franchise Prototype business is about – the Mastery of Keeping Clients and Coworkers
And these two – clients and coworkers – have a one-to-one relationship! Keeping Clients and Coworkers are Inextricably Linked.
Client retention and your staff retention – are completely dependent.
Employee turnover is death to a business. If you have a staff turnover problem, you will have a client turnover problem. You can’t fix one, without fixing the other.
