The One Thing 99% of Small Business Owners Don’t Do
What’s The one thing 99 percent of small business owners don’t do?
Hmmm let me think. Yep that’s it. THINK
Not only do most small people not do this, they think it is a waste of time
THINKING about your business.
It was Michael Gerber who taught me, not only that it’s OK to think about your business – it’s the exact thing you should be doing.
Tom Watson, the Founder of IBM
My dad’s office. Sign on the wall. THINK
IBM archives.
And we must study through reading, listening, discussing, observing and thinking. We must not neglect any one of those ways of study. The trouble with most of us is that we fall down on the latter — thinking — because it’s hard work for people to think, And, as Dr. Nicholas Murray Butler said recently, ‘all of the problems of the world could be settled easily if men were only willing to think.’ “
Wikipedia
At an uninspiring sales meeting Watson interrupted, saying The trouble with every one of us is that we don’t think enough. We don’t get paid for working with our feet — we get paid for working with our heads. Watson then wrote THINK on the easel.
Asked later what he meant by the slogan, Watson replied, “By THINK I mean take everything into consideration. I refuse to make the sign more specific. If a man just sees THINK, he’ll find out what I mean. We’re not interested in a logic course.”
That’s all it was, a one word quote…THINK.
Thinking time
- THE E-MYTH Changed me life BECAUSE it changed my thinking.
- Thinking differently.
- THINKING about my business, not just doing my business.
Why most small business owners don’t think?
- Guilt. I should be working.
- They are technicians in their own business – employees
- Measure themselves by Their productivity not the company
- Don’t have time
- Don’t know how
- Heads are too full.
- They don’t value thinking.
What happens when you don’t think…
Peter Drucker – “There is nothing quite so useless, as doing with great efficiency, something that does not need doing.”
OUCH! That is so true it hurts!
How to do it?
- Earl Nightingale. Legal pad
- Vision. See what you want to experience
- Believe that you can.
- Believe in your own intelligence and ability to solve problems
- Believe in Innovations and Breakthroughs
- Think outside of your Industry box – industry incest
- Stop relying on others to do your thinking for you – your industry
About What?
- START with your business systems…
- Think about how you do everything
- How to increase sales
- How to increase the value of your business to your clients
- How to create an amazing client experience
- How to improve your systems
- Reduce steps
- Eliminate steps
- Improve the marketing equation: Rich Harshaw…quote.
- THINK about your Marketing to make that happen
- PLUS it. Think about your business value, and then PLUS IT.
- Think Big
TIPS and TECHNIQUES:
- Walking and Thinking
- Writing and Thinking
- Group Thinking – Master Mind