How To Create Names for Your Work
The Outside Perception – how the marketplace sees you
The Inside Reality – how your team interacts with your company
HOW TO NAME YOUR WORK – WITH AN EYE TO OUTSIDE PERCEPTION
When you put all the pieces of the system together into a whole – You CREATE something worthy of a Name
It is the Sum total of all of your small inventions and innovations – put together into a Marketable Program!
People love to buy “a complete solution”
This is your opportunity to create your own turn-key program
When you use the word “Program” it can be anything you want it to be! You are the inventor – you’re the creator. It’s your creation, name it whatever you want.
How to create your own program:
Think, complete solution program
- a higher perceived value.
- You’ve thought of everything
- Peace of mind
- Tried and tested
- All inclusive – no extra costs, or fees
- Set it and forget it
And the all-time best reason for creating a Program …
- Recurring Revenue
- A monthly subscription
- Mailbox money
HOW TO NAME YOUR WORK – WITH AN EYE TO INSIDE REALITY
This is how to create your Unique Branded Systems inside your company…
From the raw work of the Expert Download, The Sifting, Sorting and Naming Process just naturally leads to naming
- Simply raise your Intention in the process, from describing the work to “naming the work”
- Separate this work from other work with a name
- The name should be short if possible – 5 words or less
- Bonus points for a mnemonic device, catchy phrase or rhyme
- Occasionally and as appropriate, use the words Program, Process, System, Method, Technique, etc. – even inside your company!
