The Power of a Name, and naming your work
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie
Your work has a name!
There are a lot of benefits to this – Both inside your company and outside
The Outside Perception – how the marketplace sees you
The Inside Reality – how your team interacts with your company
Think Innovation! Both Inside and Outside your company.
You are differentiating your work from every other company
Even if… ESPECIALLY If you are in a commodity type business – like plumbing or dentistry – where people tend to just go right to price.
Naming makes your work unique and special
You are Creating a Process – UNLIKE any other
The Power of Naming Your Work
- You are creating your Unique Branded System
- Your work is your own
- You are the Inventor
- You have learned how to PLUS IT
- The little something extra!
- You are creating a Shared Language – everyone knows exactly what you are talking about and referring to
- Creating company culture
- The biggest part of any culture – is language – not just in business but in life
- If you can’t speak the language, you can’t relate and become part of the culture
- Your Company has a language of its own.
- How do you get it? You create it!
- You are innovating your work – “The ABC Process” the “The XYZ System”
- Naming stuff encourages innovation
- You are creating a culture of innovation
- Naming something creates ownership – company ownership
- Watching a documentary on McDonalds bros. Long before Ray Kroc, they had the Speedee System. And they had a mascot – his name was Speedee
- Naming creates ownership inside the company – AOR’s
- Areas of Responsibility
- Naming creates accountability – the work can be assigned
- Naming something Elevates it in Importance
- If something has an official name, it is naturally more important
- Naming distinguishes this work from all other work – it is it’s own work
- Your work tasks should be unmistakable
- When you ask someone to do XYZ – there is Zero confusion
- Naming creates “Training Chunks” or Work Units.
- All work is part of a bigger picture, but work needs to be broken into Steps that can be described and documented
- Work is Big and Complicated and has a lot of moving parts
- It is like creating a start time and stop time
- A beginning and an end
