The difference between coaching and consulting Part II – and why you need both to Grow Your Business.
The difference between coaching and consulting Part II – And why you need both, TO GROW YOUR BUSINESS
The analogy I used last week was a sports analogy – For a Football team…The coach for the team is also a consultant.
Because not only does he Encourage the Team that You are Champions and you Can WIN – the coach is also an expert in the game of football – THAT is the consultant – an expert.
Our vision includes both coaching and consulting:
Vision
Miller Marketing and Training helps people get a bigger vision of their life and business, then teaches them how to make that vision a reality.
We set people free from lies and limiting beliefs that are holding them back from becoming everything they were created to be.
Consulting VS Coaching
Consulting:
Miller Marketing and Training helps people get a bigger vision of their life and business, then teaches them how to make that vision a reality.
Coaching:
We set people free from lies and limiting beliefs that are holding them back from becoming everything they were created to be.
That is the topic today – You need a consultant to learn the strategy of business.
Where does the consultant information come from?
The Consultant is THE EXPERT.
Someone who has studied and has real world experience…
- School
- Experience
- Authors
- Courses
- Conferences
- Fellow business people
- Trial and error and trial and success…just doing it. Being bold enough to be ok with failure…
You stand on the shoulders – of men who are standing on the shoulders of others…
My Consultants…My Experts
- Micheal Gerber. The E-Myth
- Peter Drucker – “Efficiency is doing things right, effectiveness is doing the right things.”
- Edwards Deming – It’s not enough to do your best, you must know what to do and Then do your best.
When I think of strategy I Definitely have a Certain Bent in my thinking – it is Vision and Systems
And you need both…Vision and Systems
I have a process that I teach it is called “Your Best Work, The Best Way”
The inspiration for that process was those three men – all super smart business men
My favorite quote on vision and systems (tasks) and why you need both.
A vision without a task is but a dream, a task without a vision is drudgery, But a vision and a task – that is the hope of the world. – inscription on a church wall in Sussex England.
Business is a multidisciplinary enterprise
You have to be good a lot of different things – only one of which is the technical skill of the business.
Business is Multifaceted – You need to be EXPERT in a lot of different things.
Here are my Top 3 – you need to be Expert in.
- Order fulfillment
- Marketing
- Sales
You have to be really really good and several things. Here’s some others – – – that get little attention
Staff Development
Finance and accounting
Office Admin
But you need a strategy for these
It’s not enough to do your best, you must know what to do and Then do your best.
Your Best Work = Vision
The Best Way = Systems
First: Order Fulfillment
What is your Vision for Your Customer Experience?
- I tell the story in my book about Dr Ken McCaffry – who have a new bigger Better vision for a patient experience. You are a guest at a first class hotel…
Vision FIRST – – – then the systems to make that happen
- What’s your vision?
- Whats the WOW to your work?
- How have differentiated your work – you defy comparison
- How do you Plus It
- THEN…how do you make sure that happens EVERY TIME! You have the systems too.
Second: Marketing
- Marketing is Lead Generation!
- Marketing starts with really understanding What you sell – Then Who is the best customer for what you sell
There is an Equation for marketing – – –
- Interrupt
- Engage
- Educate
- Offer
- Close
You can Create Marketing Systems. Predictable with Follow Up and Follow Through
Third: Sales
- Sales is lead conversion
It is different from Marketing.
Sales is putting the numbers on the board – Score!
Sales Training is a Life-Long Pursuit!
