108 – Selling is a System
Selling is a system – a process. You have to have a Process first before you can make it better with Process Improvement.
If you can’t describe what you’re doing as a process – you don’t know what you’re doing – Deming
There is a selling system – that is the same exact as the marketing system, but with different words
5 Step Marketing system
Interrupt, Engage, Educate, Offer, Close
The Five Great Rules of Selling
1) attention, 2) interest, 3) conviction, 4) desire, 5) close.
