091 – 11 Elements of a Franchise Prototype Business
11 Elements of a Franchise Prototype Business – And Why it’s worth pursuing
What does that mean, Franchise Prototype Business – and Why should you want it?
It originates with Michael Gerber, “build your own business as if you were going to create a 100 more just like it, even if you only have one.”
What would have to happen in your business if you wanted it to be a Prototype?
Prototype:
1 : an original model on which something is patterned
2: an individual that exhibits the essential features of a later type
3: a standard
4: a first full-scale model and functional form of a new design (such as an airplane)
Why Should you want to pursue the prototype model?
Because you can have a Business And a Life
Most small business owners don’t.
They have a small business – but not a life.
Their business is all-consuming.
Even when they are present – they are not!
The Opposite of a Franchise Prototype is
- random and one-off
- It is owner-operator
- You play Whack a mole all day
- The new problem Du Jour – of the day
- The new policy Du Jour
The 11 Key Elements of Your Franchise Operation:
- A Clear Vision of the business and life you desire
- Everything is a process
- Discovery of The Best Way
- The Best Way is documented
- A robust training program
- Ruthless Standardization, that is enforced
- A predictable customer experience
- Continuous innovation of your Product and/or your Service
- Mastery of new customer acquisition – marketing and sales
- Mastery of Creating and Keeping your Clients and Coworkers
- You, the business owner, are consistently working on the business, not in it
