071 – Business As Unusual
We’ve been talking a lot about inventing your business. Making your business defy comparison. Making your business special.
We’ve been talking a lot about inventing your business.
That’s one of the best reasons to go to work on your business inventing it. Your business becomes unusually excellent.
That’s what I mean by business as unusual
Walt Disney was famous for his saying: Plus it
The company’s success wasn’t accidental. Walt set out from day one to always achieve the impossible. He encouraged his team to think bigger and more creative by telling them to plus It!
They would create some new Something and it was always amazing, THEN Walt would stand back and say to his team…How can we PLUS IT?
Whenever I go on a ride, I’m always thinking of what’s wrong with the thing and how it can be improved. — Walt Disney
Lagniappe: something given as a bonus or extra gift.
Shawn White wins the 2010 Olympics with his – Double Mctwist 1260
IT WAS HIS SIGNATURE MOVE –
What is your businesses version of the Double Mctwist 1260
Customer Satisfaction is worthless…Customer Loyalty is Priceless
- Jeffrey Gitomer
7 Practical Ideas to do BUSINESS as Unusual
- Under promise and Over-deliver
- Exceed customer expectations
- Have margin in your staffing – if everyone is maxed out, not only is there no time to Plus It – there is no motivation. Keep staffing as you grow.
- Your team must grow with your business
- Not just in numbers as in adding new hires – BUT Personal and Professional Dev
- Know what people are really buying – so that you can do more of THAT. We don’t sell Plants and Planters – we sell Ambiance and B. Spaces
- What is it that your Clients REALLY want from your work?
- What is the Benefit behind the feature?
- HOW WILL YOU K NOW — UNLESS YOU ASK – THE KEY QUESTION
- Give Gifts – Giftology book
- Not with your name on them
- Giving Gifts when unexpected – otherwise they become part of the normal transaction
- Hand written notecard
- The Lost Art of hand-written communication
- Send a note of thanks and gratitude – That’s All, and nothing else
- Think of the Customer of the Customer
- To know What really matters to your customer and how to Plus It – think about who they are beholden too – who are their customers?
- Help your customer to Look Good – like the hero to His Stakeholders – His family and his closest associates.
- Similar to above – but not his customer, The People in his life, Her life that makes their life meaningful!
- Giving Orchids at Valentines – NOT for YOU, but for your Sweetheart!
