Blog

107 – The Problem is…You’ve heard this before

by in Business Systems, Podcast, Sales, Selling Systems

You’ve heard this before. Why is that a problem? When your mind hears something you’ve heard before… It shuts down It says, “oh that” and it wanders off PROBLEM is… you think that because you’ve heard it before – you Think you’re doing it. You think that the amazing truth is actually transforming your life […]

105 – Marketing is Everything

by in Business Systems, Marketing, Marketing Systems, Podcast

It’s the Marketing of the “work” that creates success & life transformation and not just the creation and the doing of the work The transformation is for the creator and doer of the Work, And for the recipient of the work. The seller and the buyer The teacher and the student The author and the […]

103 – You, the Business Owner Are Working ON the Business, Not IN It

by in Business Systems, Mindset/Positivity, Podcast, Vision

Here is the last element of your franchise prototype operation. You, the business owner are consistently working ON the business, not in it. Working ON the business for you should be a Blast! Your business is known for excellence – you are making money and your company culture is healthy – you are healthy. And […]

102 – Mastery of Keeping Clients and Coworkers

by in Business Systems, Podcast, Vision

“The sole purpose of business is to CREATE and KEEP customers.” – – Peter Drucker I like how he says – sole – the sole purpose.  It is the most important thing You heard it last week when I talked about marketing and new customer acquisition. The week, the tenth element of a Franchise Prototype business […]

101 – Mastery of New Customer Acquisition

by in Marketing, Marketing Systems, Podcast

“The sole purpose of business is to CREATE and KEEP customers.” – Peter Drucker I learned a lot about business from Dan Kennedy – and his specialty was marketing.  He would make some very strong statements, and one of my favorites was, “You are not in the _________ business, you are in the marketing business.” And […]

100 – Growing You, Growing Your Business

by in Business Systems, Mindset/Positivity, Podcast, Vision

The Big Idea:  Business Growth and Personal Growth are  inextricably linked (in a way that’s impossible to separate) As you work hard to grow your business, you can not help but grow yourself.  Your bigger business forces you to become a bigger person. Or As you work hard to grow your self – your bigger […]

099 – Continuous Innovation of Your Product or Service

by in Business Systems, Podcast, Vision

The key word here is differentiation. You are not just different – you are strategically different – and you have gained a unique place in the market. A strategic competitive advantage. It’s called a USP – a Unique Selling Proposition To be competitive and stay competitive – you have to continually innovate. Shaun White, is […]

098 – A Predictable Customer Experience

by in Business Systems, Podcast, Sales, Selling Systems

Why is a predictable customer experience so important to creating a successful franchise prototype business? Because… You want people to keep coming Back A Franchise Prototype is – a Predictable Business That means… You have steady flow of income You have eliminated the feast or famine roller Coaster Therefore, the way to create a predictable […]

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