It’s the Marketing of the “work” that creates success & life transformation and not just the creation and the doing of the work The transformation is for the creator and doer of the Work, And for the recipient of the work. The seller and the buyer The teacher and the student The author and the […]
The Power of Full Engagement. Managing Energy, not time, is the key to peak performance and Personal Renewal The power of full engagement This is true: we all have the same 24 hours in a day This is not true: we all bring the same amount of energy to the day Yes, time management is […]
Here is the last element of your franchise prototype operation. You, the business owner are consistently working ON the business, not in it. Working ON the business for you should be a Blast! Your business is known for excellence – you are making money and your company culture is healthy – you are healthy. And […]
“The sole purpose of business is to CREATE and KEEP customers.” – – Peter Drucker I like how he says – sole – the sole purpose. It is the most important thing You heard it last week when I talked about marketing and new customer acquisition. The week, the tenth element of a Franchise Prototype business […]
“The sole purpose of business is to CREATE and KEEP customers.” – Peter Drucker I learned a lot about business from Dan Kennedy – and his specialty was marketing. He would make some very strong statements, and one of my favorites was, “You are not in the _________ business, you are in the marketing business.” And […]
The Big Idea: Business Growth and Personal Growth are inextricably linked (in a way that’s impossible to separate) As you work hard to grow your business, you can not help but grow yourself. Your bigger business forces you to become a bigger person. Or As you work hard to grow your self – your bigger […]
The key word here is differentiation. You are not just different – you are strategically different – and you have gained a unique place in the market. A strategic competitive advantage. It’s called a USP – a Unique Selling Proposition To be competitive and stay competitive – you have to continually innovate. Shaun White, is […]
Why is a predictable customer experience so important to creating a successful franchise prototype business? Because… You want people to keep coming Back A Franchise Prototype is – a Predictable Business That means… You have steady flow of income You have eliminated the feast or famine roller Coaster Therefore, the way to create a predictable […]
The best in class companies all have one thing in common – a Robust Training Program. For our discussion today, that may be going too far too fast – how about we start with a Training Program. Most businesses don’t have a training program – and the ones that don’t – stay small, or go […]
Standardization is a framework of agreements to which all relevant parties in an industry or organization must adhere to ensure that all processes associated with the creation of a good or performance of a service are performed within set guidelines. Standardization requires some hard work of invention This is perfect: a framework of agreements to which all […]
Miller Marketing and Training empowers leaders to clarify a bigger vision of their life and business and then train them to create the systems to make that vision a reality. We set people free from lies and limiting beliefs that are holding them back from becoming everything they were created to be.
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